Marketing and Brand Positioning
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Imagine you’re a hotel manager. Would you set the same price for a solo business traveler and a family on vacation? Think about how their needs differ and how that could influence your pricing.
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In today's highly competitive hospitality industry, effective marketing and branding strategies are essential for hotels to attract and retain guests. With the rise of digital media and changing consumer preferences, hotels need to adopt innovative and comprehensive marketing approaches to stand out. This discussion explores various marketing strategies